SEOTech SEO and SEM Services

SEOTech is a provider of SEO and SEM services for our clients. We have years of SEO experience and a whole range of services that we can provide. These include:

Keyword Research

Keyword research is an essential part of the SEO and SEM process. Put simply, what is the point in optimizing for a number of keywords just to find out they were the wrong keywords all along. The whole process would have been wasted and in many cases this would result in having to start from scratch. The SEOTech keyword research process can typically:

Uncover the importance of different keywords so educated decisions can be made about which phrases to optimize for

Estimate the relative difficulty of ranking for these phrases and suggest strategies involving both Organic and Paid search to maximize keyword coverage within the search engines

Plan and co-ordinate the incorporation of a number of Long Tail keywords into the marketing process that are often overlooked by inexperienced or in house Search Teams

On Site Search Engine Optimisation

On page SEO is vitally important for companies that want to rank well in the Search Engines. A well optimized website allows companies to rank for a large list of keyphrases that drive traffic and conversions. A badly optimized website will never be found in the Search Engine Results. Typically we work with clients to ensure the best possible structure for their website, ensuring important parts of the site receive the maximum possible exposure.

Typically we recommend incorporating the Keyword Research package with the On Site SEO package as they tend to both work well together.

Off Site SEO

Off Page SEO is at least as important as on page in most businesses. Off Page SEO can involve a number of factors including Link Building, blogging, Press Releases, Online Reputation Management and more.

Link Building

Link building is the process of acquiring relevant links from other websites. It is essential to obtain links from relevant sources to ensure that the site remains competitive for years to come. We can give you an idea of how competitive your market place is and what you need to do to become and remain competitive.

Blogs and Blogging

Blogging is a great tool for a number of reasons. It can help you engage your audience on a more personal level, helping branding and creating a stronger connection between your customers and your message. It can help generate more search engine traffic too.

Press Releases

Press releases are a great way to inform the public about what you are doing and at the same time serve as another online entry point to your business. Controlling the message that you send out about your organization is important and press releases are a great tool for helping with this.

SEO Friendly Web Design and CMS Systems

We can develop web sites that are search engine friendly. Our focus is on creating websites that are great in the following areas:

Usability - A website has to be built with users (your future customers) in mind. Without a good user experience it is very difficult to sell or promote anything online

Search Engine friendly websites - that enable all of your pages to be indexed by the Search Engines and allow vital feature such as Customised Title Tags, Meta Tags and content management within a clear and easy to maintain environment. This is an essential part of SEO Web Design

Clearly Branded Design - The design should help create and/or promote your brand. There is nothing worse than a website that is incongruent with your company and company image

We choose the best possible CMS for your website once we understand your individual needs. We work with a number of partners who have specific technical expertise across a range of different platforms. It is important to use that the CMS system supports effective SEO and that the final solution can be hosted by other companies, to allow you the flexibility to switch partners in the future.

Adwords PPC Management

Google Adwords represents a massive opportunity for businesses to reach more customers through targeted search campaigns. It gives an unprecedented opportunity to take an ROI focused approach to our marketing and measure the results to sales and optimize in real time. At SEOTech we are experts in creating and maintaining value for money adwords campaigns. Accredited by Google with the advertising professional status, we are able to help you find successful keywords and ensure maximum profitability from your keywords. All of our work is transparent and you can log in and see exactly what you are paying for and how much traffic you are receiving. Also, unlike many of our competitors who charge as a percentage of adspend (who therefore have an incentive to maintain a high spend with Adwords whether this is in your best interests or not), we charge per hour worked on a punch card system. This way there is never a question of us providing anything but the best and most relevant information on optimizing your Google Adwords Account.

This often complements the keyword research package as this allows us to test markets and find those important profitable niches. Customers that then opt for our SEO packages have a large amount of Adwords data to help us simultaneously optimize both campaigns.

Online Reputation Management

Many companies and high profile private individuals become the target of hate campaigns from bloggers and other information websites. Look at companies like Starbucks, WalMart and McDonalds to see what we mean. We have seen cases where Millions of Euros worth of contracts have been lost because someone read something they didn’t like about the company or an individual from a company online. Managing your online reputation is a vital step in securing you brand and online profile. We are able to help with this to protect your profile BEFORE something happens or we can help with damage control after damaging reports have been published.

We are able to help in a number of ways. Please contact us for more information and a customized proposal.