‘All you need is 5 minutes and a credit card to start receiving traffic today’ - Google

This is essentially true. All it takes is a few minutes and a credit card and you can instantly reach thousands of potential customers. Unfortunately there is a lot more to Google Adwords if you are looking to drive significant traffic and make a large number of online sales.

At SEOTech we are passionate about Pay Per Click Marketing. We are driven to achieve the best possible results for clients ranging from small businesses to large international companies. We examine your business and create campaigns specifically designed to traffic and conversions whilst maintain an impressive ROI.

Pay per click or paid search marketing is the most targeted form of marketing you can find. You get almost instant feedback on your campaigns and with the right analytics software you have a lot of data which you can use to improve both your campaigns and the performance of your website. SEOTechs consultants are experts in maintaining Google Adwords accounts. Driving down costs whilst driving up conversions to your website. We free up your time to focus on what you do best – manage your business.

When we take over existing campaigns we devise a strategy to dramatically improve your online camapaigns. We examine existing data and reduce investment in badly performing campaigns and use this to fund increased traffic to those important converting parts of your website. We monitor this on a consistent basis, driving down your costs while steadily increasing your flow of traffic.

When we take a new client on, we usually will start with industry and keyword analysis. Following this we will implement a campaign focusing on driving key visitors to the right parts of your website to maximise conversions. Once we have established some data we then refine your online campaigns, monitoring conversions and any sudden movement from competitors that may impact your business.

SEOTech provides a full PPC Management service. Everything we do is targeted to your specific needs, as clients are unique:

Keyword Research and Analysis - Analyse and research a comprehensive list of relevant keywords to your products and services and organise them into relevant groups

Sector or Industry Analysis - We can analyse competitors to see who is successful and what they are doing in order to be successful

Fully planned online bidding strategy - Develop a bidding strategy for Adwords based around servicing your client demographic. This is essential so we can manage ROI

Individually Designed Ad Copy - We can create great ad copy for your adwords account that will ensure an industry beating click through rate and lead to more conversions at a better price

Creative Testing - Some organisations have great mechanisms to measure ROI already in place and some need assistance with this. We are able to identify mechanisms that will allow you to measure your ROI.

Landing Page Optimisation - Landing Pages are vital in Google Adwords. A well configured landing page helps maintain a strong Google Adwords Quality Score whilst also helping you to convert more visitors. If you have an adwords consultant and he has not mentioned landing pages it is essential to ask him why

Campaign Strategy - A customised strategy that factors in everything needed to ensure adwords success. This is specific to each client and can vary greatly depending on the desired outcome of the campaign.

Conversion Data and Metrics - We advise on the best way to measure results. This includes devising performance criteria for success and measuring results against these objectives.

Integration of results into SEO campaigns - For clients that employ SEOTech for both Adwords and Search Engine Optimisation, we are able to use the data from the adwords account to assist with SEO. High traffic and high conversion keywords can be featured prominently in your natural optimisation campaigns too.

Integration of results into Affiliate Marketing Campaigns - At SEOTech we are experts in affiliate marketing. We can recommend quality affiliate partners to help promote your website.

Regular Reporting and Recommendations for improvements - Adwords success is not a one off job. Accounts need to be monitored and constantly optimised to ensure the best result. This can be undertaken as managing a larger overall marketing strategy or specifically for Google

The best thing about working with SEOTech is that we are able to adapt to your needs. If you need a basic well optimised adwords account we are able to assist you with that. If you need a wider marketing solution that encompasses everything from web design, online reputation management, search engine optimisation and more we are able too help. Please do not hesitate to contact us today.